Tony Fross leads Capgemini Consulting’s North American Digital Customer Experience practice. Tony brings over 20 years experience leading the development of digital and business strategies; as well as overseeing global business transformation initiatives.

Tony was a pioneer in New York City’s Silicon Alley where, starting in 1996, he served as Evangelist for THINK New Ideas, one of the world’s first integrated agencies providing digital and traditional services. At THINK, Tony launched the first website ever for Rolls-Royce & Bentley Motor Cars, helped AVON Products become an eCommerce powerhouse; and worked to refine IBM’s B2B digital strategy for servers.

At eBusiness innovator Scient, Tony focused on building enterprise dotcom spinouts and also helmed Scient’s Innovation Acceleration Lab, where he worked on digital strategies for a broad range of firms including American Girl (Mattel), Avaya, Checkfree, DaimlerChrysler, DuPont, and ThomsonReuters.

In 2004, Tony joined Pfizer where he led technology strategy for the US business and oversaw the development of numerous business applications focused on digital worker enablement. During this time, Tony also designed Pfizer’s User Experience organization, which brought user centered design to Pfizer’s internal application development and developed experience standards for external agencies. Tony was then recruited out of Business Technology and into Pfizer Consulting & Execution where he led global, multi-year business transformation initiatives, allowing him to engage with diverse business lines across 6 continents.

Tony holds an AB in Drama from Vassar College and an advanced degree in Acting from Trinity Rep Conservatory.

Jo Ann brings over 20 years of technology experience to the CDM Group, helping us and our clients achieve competitive advantage through transformational technologies. Her experience includes Fortune 100 and midsized public firms in the biopharmaceutical, technology, and other industries.

The NJ Technology Council recently recognized Jo Ann as 2013 CIO of the Year for enabling business transformation through technology, and being at the forefront of data-driven field force effectiveness solutions.

As CIO of The CDM Group, Jo Ann is leading the development of our commercial technology product lines. She is responsible for the advancement, expansion and licensing of The CDM Group’s proprietary marketing software, digital products, and data intelligence solutions, including products like VIA, our best-in-class electronic workflow system for complex healthcare communications.

Prior to joining the CDM Group, Jo Ann served as Chief Information Officer for PDI, Inc., a sales and marketing services provider to the biopharmaceutical industry. She also served as General Manager for PDI’s acquired digital communications subsidiary, advancing their mobile product line.

Prior to PDI, Jo Ann was Director, Relationship Management at Prudential Financial, and held various management and technical positions at IBM Global Services for over ten years.

Jo Ann earned two BS degrees from Rutgers University and an MS in Computer Science from the New Jersey Institute of Technology, where she is a PhD candidate in Information Systems. Jo Ann is on the Board of of WomenRising Inc., on the Board of the Central New Jersey American Heart Association, and an active Executive member of the Go Red For Women American Heart Association campaign. She lives in Far Hills, NJ with her husband and twin children.

Jessica Federer is the Chief Digital Officer at Bayer, a global enterprise of 113,000 people focused on advancing “Science For A Better Life” through health care, agriculture, and high-tech polymer materials. Within Bayer, Jessica has held positions in Regulatory Affairs, Market Access, Communications and Public Affairs.  She received a Master of Public Health degree from the Yale School of Public Health, and a Bachelors of Science from The George Washington University. Originally from St. Louis, Missouri, she now lives in Dusseldorf, Germany. Jessica is passionate abouttranslating digital developments into public health advancements, and is an avid supporter of global childhood education.

Keyvan Peymani is the Managing Director, Digital Strategy Division for ICM Partners, serving as the firm’s chief digital executive and reporting to the Executive Board. ICM Partners is one of the largest talent and literary agencies in the world, representing clients in the fields of motion pictures, television, publishing, music, theater, branded entertainment and digital media, with principal offices in Los Angeles, New York, Washington D.C., and London.

As the head of digital strategy division, Mr. Peymani’s focus is the expansion of the agency’s efforts across all aspects of the technology and digital sectors, creating new opportunities with the agency and its clients, including the creation of businesses and investments with long-term benefits. These efforts span corporate strategy, venture and digital initiatives.

Prior to joining ICM Partners, Mr. Peymani served as Vice President of Direct to Consumer Business Planning and Operations at Warner Bros., where he led strategy, operations, planning and development for the DTC division within digital distribution. In addition, he oversaw three business lines, including leading the mobile apps space, and worked on industry-leading forays into the first fully digital movie applications, the first screenings of movies through Facebook and the acquisition of Flixster. Previously, he served as the head of content acquisitions for catalog content and led the wholesales efforts at Netflix; he led alternative business development for Disney’s music group; and he was the Chief Operating Officer of Nettwerk Music Group.

Mr. Peymani began his career leading his own eCommerce, web and tech services startup and has advised Fortune 100 companies around the world. In addition, he currently serves on the faculty of USC’s Annenberg School for Communication and Journalism, covering entertainment and emerging business models.

Sree Sreenivasan is the first Chief Digital Officer at the Metropolitan Museum of Art, the latest step in what he calls “a three-decade, one-way love affair with the world’s greatest museum.

At the Met, he leads a world-class team on topics he loves: digital, social, mobile, video, apps, data, geolocation, email and more.

He joined the Met after spending 20 years at Columbia University as a member of the faculty of the Columbia Journalism School and a year as the university’s first Chief Digital Officer. He will continue to teach a digital media course there each semester.

In 2009, he was named one of AdAge’s 25 media people to follow on Twitter and in 2010 was named one of Poynter’s 35 most influential people in social media.

Sumita Singh is the Senior Vice President of Marketing, Elsevier’s Corporate R&D business based in New York. In her role, she is responsible for defining and leading the strategic marketing and ecommerce efforts to support organic growth. She leads the group’s worldwide multi-channel marketing communications strategy and agency relationships.

Prior to Elsevier, Sumita served as the Senior Vice President of Strategic Marketing for Thomson Reuters Financial & Risk where she built the global center of excellence in marketing services, customer intelligence and strategic marketing as well as the company’s internal marketing services group.

Ms. Singh held similar roles at WebMD Health and New York Media. Singh holds a bachelor’s degree in English literature from the University of Delhi, a master’s in mass communications from the University of Florida and a master’s of business in marketing from the Stern School of Business at New York University. Ms. Singh teaches Digital Marketing at New York
University’s MS in Integrated Marketing program in New York.

For more information, visit: http://www.elsevier.com/online-tools/corporate
and http://www.linkedin.com/pub/sumita-singh/2/54/341