Ira Rubenstein

Chief Digital and Marketing Officer

Public Broadcasting Service

As Chief Digital and Marketing Officer, Ira Rubenstein leads digital consumer experiences and marketing for PBS. In this role, Rubenstein focuses on continuing PBS’ digital evolution through the development, implementation and scaling of world-class digital services and marketing content strategies. He also oversees the business intelligence group and leads comprehensive marketing programs to acquire, retain and engage audiences across platforms for the benefit of member stations.

Rubenstein joined PBS in 2014 as Senior Vice President and General Manager, PBS Digital, and led the expansion of PBS’ general audience and children’s content to mobile devices, over-the-top (OTT) services and other digital platforms. His accomplishments include an updated PBS.org, which yielded dramatic growth in traffic to station websites and online station donations. He spearheaded the development of Passport, a video offering available through member stations that provides donors on-demand access to a rich library of public television programming. He also led the expansion of PBS Digital Studios, PBS’ network of online-original content.

Rubenstein has more than 20 years of experience leading digital entertainment businesses. Prior to PBS, he was Chief Executive Officer and a member of the Board of Directors for mobile media company MeeMee Media. Rubenstein also served as Executive Vice President, Digital Marketing for 20th Century Fox where he established the Digital Marketing organization and led the team behind ground breaking social and mobile campaigns for Prometheus, Chronicle, Rise of the Planet of the Apes, X-Men: First Class, and other major motion pictures.

Before joining Fox in 2011, Rubenstein was Executive Vice President of Marvel Entertainment’s Global Digital Media Group. During his tenure, he led strategic global digital initiatives related to websites, digital comics, games, digital video distribution, and launched the award-winning Marvel Digital Comics iPad app.

Rubenstein joined Marvel after more than 12 years at Sony, most recently as Executive Vice President, Content Strategy and Acquisitions. In that position, Rubenstein led the organization’s acquisition of content for all Sony devices and negotiated global content deals with major networks, movie studios, game companies and music labels. While at Sony, he also developed worldwide digital marketing, product and distribution strategy for Sony Pictures, and oversaw the rapid growth of sonypictures.com, which ultimately became a top 10 entertainment site. In addition, he led the establishment of Movielink, a first-of-its-kind online, video on-demand service, and managed the digital growth of the studio’s most important brands, including Wheel of Fortune, JEOPARDY! and Seinfeld.

Rubenstein holds a B.A. in Management Science from the University of California, San Diego and has an M.F.A. from the Peter Stark Producing Program at the University of Southern California. He is a member of the Academy of Motion Pictures Arts and Sciences, the Academy of Television Arts and Sciences and the Producers Guild of America. In addition to awards for his work from Clio, Promax, Key Art, the Webby Awards, and others, Rubenstein has twice appeared on The Hollywood Reporter’s “Digital Power 50” list and has also been featured on the PGA’s “Digital 50” list, which recognizes new media innovators.

Magnus Gylje

Chief Digital Officer,
Editor-in-Chief

The Nobel Prize

Passionate about journalism, education and dialogue, preferably in combination, Magnus Gylje works with engaging a global audience around the Nobel Prize through the discoveries, works and actions of the 900 Laureates who have been awarded the Nobel Prize since 1901. And by lifting topics of importance for our present and future world in the fields of science, literature and peace.

As Chief Digital Officer at Nobel Media he’s responsible for digital strategy – and as Editor-in-Chief of the official Nobel Prize Channels he leads an editorial team that publishes on nobelprize.org and social media channels including Facebook.com/NobelPrize. The global reach of the Nobel Prize digital channels nearly doubled in 2015 to a new record high, due to an increased focus on social media and by strengthening the storytelling and dialogue aspects of material published.

Magnus Gylje joined Nobel Media in 2014 and has 15 years of editorial experience in the newspaper industry as editor of culture magazines and digital storytelling projects at Svenska Dagbladet (svd.se), and as radio station manager and podcast producer. A Master of Social Science graduate from Uppsala University, Sweden, specializing in prejudice research. He has also studied Psychology end Economics at University of Edinburgh. Food and moody music lover.

Mike Edmonds

Managing Director, VP Product

Moonshot by Pactera Digital

Mike is the Managing Director and VP of Product at Moonshot by Pactera, a digital product studio based in Chicago. Mike leads a team of product managers, experience designers, empathy researchers, and software engineers helping brands use design thinking and lean innovation to discover, design, and scale lovable products based on emerging technologies. Mike is also an Adjunct Professor of Digital Product Management at Northwestern’s Segal Design Institute and DePaul’s School of Computing and Digital Media.

Stephanie Trunzo

GVP Transformation and Offerings

Oracle

Stephanie has 20 years experience, from executive roles at Oracle and IBM to leading her start-up through a public company acquisition. She thrives building aligned, high-performing teams and compelling storytelling platforms.

As GVP of Transformation and Offerings at Oracle, Stephanie leads the continued shift to an offerings model that is both outcome-driven and client-focused, transforming both Oracle and its clients to star in a modern cloud story, grounded in both technology and expert talent. Stephanie leads initiatives across digital and experience disciplines, driving entrepreneurial thinking into disrupting how Oracle Consulting works and how Oracle works with its clients.

At IBM, Stephanie was the Global Head of IBM Cloud Garage, a network of over a dozen innovation hubs purpose-built to meld industry practices, startup culture, and IBM’s expertise. Prior to that, she founded and led her digital transformation start-up through a public acquisition to Globant. As Managing Director, she led Globant’s largest portfolio, and pioneered incubators for AI and cognitive.

While Stephanie is a tech geek across Cloud, AI, and emerging tech, she is also a storyteller with a commitment to usability and design thinking. Stephanie was affectionately dubbed “the prototype” for the Chief Digital Officer role by the CDO Club. She is an active advisor, giving back to non-profits and early start-ups, including TechGirlz, WomenNC, and InsureLife. Her writing can be found in publications like Fast Company, Forbes, and Huffington Post.