Senior Vice President, Digital
Alex and Ani, LLC
Ryan Bonifacino oversees ecommerce, digital marketing, advertising technology and the online customer experience as SVP Digital at Alex and Ani, previously having served as VP Digital Strategy, Director and Strategic Advisor to the company beginning in 2010. With over 1,200 employees and 2014 revenues of over $300 million, Alex and Ani is one of the fastest growing mid-sized retailers in North America, operating a multi-channel business model that includes over 40 inline retail stores, thousands of global retail partners and multiple e-commerce and digital properties.
Prior to Alex and Ani, Ryan was a Principal at Hedgeforce, a hedge fund marketing firm that represented over $8 billion in assets under management from alternative investment managers to both private and institutional investors.
Ryan lives in New York City and is an active investor and advisor in early and growth stage technology ventures and alternative investment funds through Mount Cuba Capital.
Ryan is an award recipient of Direct Marketing News’ “40 Under 40” and also is a member of the Executive Advisory Board at the University of Rhode Island’s Harrington School of Communication and Media, the Executive Client Advisory Board at Ebay Enterprise, formerly GSI Commerce, the Adobe Digital Marketing Customer Advisory Board, the EKN Research Consumer Markets Executive Advisory Board and serves as a mentor with New York Fashion Tech Lab, to which Alex and Ani is a Founding Member.
Ryan holds a BSBA with dual majors in Marketing and Management from the University of Delaware’s Alfred Lerner College of Business and Economics.