Jim is UNICEF’s Chief of Digital Strategy, responsible for content strategy, content marketing, and overall approach for video, photo, social media, and multi-platform/mobile web. In 2014 he was named by the Guardian as a global development tweeter to watch. Previously he had various roles at the World Bank Group, where he played a key role to create a coherent, global approach to digital communications, integrating digital into all facets of the Bank’s outreach. For four years he managed outreach for a mobile phone banking/microfinance program, working closely with key players from the fields of retail finance, mobile telecom, and regulatory agencies.