Greg is the co-founder of R3, a globally minded independent marketing consulting firm. Prior to establishing the firm in 2002, Greg led marketing and agency teams in the US, Europe, and Asia-Pacific. Originally from Australia, he has helped build a new breed of best practice and measurement tools and processes to help marketers improve performance. In the past 15 years, R3 has expanded to manage global relationships with Unilever, Samsung, Pfizer, Coca-Cola, Visa and Colgate-Palmolive. Greg recently co-authored the book Global CMO: Best Practice in Marketing Effectiveness & Efficiency Around the World.