Chief Digital Officer
Bob Lord, is IBM’s first Chief Digital Officer, where he is missioned with bringing together the IBM Digital Business Group. He is responsible for overseeing the digital sales organization, routes to market and offering teams, and IBM’s development ecosystem and startup group (IBM Ventures).
Bob is the co-author of the book “Converge: Transforming Businesses at the Intersection of Marketing and Technology,” which discusses how technology, media, and creativity are uniting and how this shift is revolutionizing marketing and business strategy.
Bob holds an MBA from Harvard Business School and a BS in Engineering from Syracuse University.
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