Lisa Farris is the Chief Digital Officer for the Recording Academy™, overseeing the evolution of the organization’s digital media platforms and supporting its mission through omni-channel strategies and execution. In collaboration with the Recording Academy’s leadership team, Farris is responsible for building upon the foundational elements of the organization that support all music creators, while connecting music audiences and stakeholders across digital platforms.

In her role, she is tasked with transforming and innovating digital experiences, while keeping the Recording Academy attuned to the changing media landscape. Farris leads the Digital Media team responsible for audience growth, product strategy and development, content strategy, production distribution, and data analytics. Under Farris’s leadership, the Digital Media team forges relationships with technology partners to further drive innovation and improve experiences across all digital touchpoints.

Prior to joining the Recording Academy, Farris served as chief digital & brand officer for MetricVision; co-founder of Get This, a technology that leveraged audio recognition to shop video entertainment; chief marketing officer for Move, Inc.; senior vice president of strategic marketing at Universal Music Group’s eLabs; and vice president of strategic marketing & new media at MCA Records.

Lisa currently serves as a mentor for entrepreneurship students at Loyola Marymount University and advises a summer financial literacy program there that is taught by the University’s students to high school pupils.