2017 AGENDA COMING SOON
27 April 2016
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07:00 - 08:20:

Registration, Breakfast, and Networking. Thank you, Harvey Nash

08:15 - 08:20: Musical performance by Jann Klose and Gary Lucas
08:20 - 08:30: Welcome: Daniel Colarusso: Executive Editor, Digital; Head of Global Programming at Reuters
08:30 - 09:00: Conversation with Graham Waller: Research VP at Gartner, and David Mathison: Founder/CEO, CDO Club
Topic: “Digital to the Core, and the 2016 CDO Talent Map"
09:00 - 09:30: Keynote: Anna Frazzetto: Chief Digital Technology Officer & SVP at Harvey Nash
Topic: “The Rise of the Chief Digital Officer, Our CEO of the Future”

Summary: The rise of the CDO has been exponentially fast! So fast in fact, no other role comes close in comparison growth wise - not even the CIO. What may occur in the next 3-5 years could be similar to the thrills and twists of a great rollercoaster. There will be some exhilarating highs as the growing importance of digital in our organizations places the CDO at the heart of business growth, some stomach-churning challenges that will need to be faced, as well as unexpected twists.

How the CDO responds to ongoing disruption, digital skills shortages, market slowdowns and revenue responsibility will dictate its future. A future we believe blends for the first time the best of business, technology and marketing, and brilliantly positions the CDO to rise as our future CEO.
09:30 - 10:15: Panel: Success Principles for Digital Transformation
David Palmieri (moderator): Chief Operating Officer at Centric Digital
Jonathan Becher: Chief Digital Officer at SAP
Kevin Eagan: General Manager, IBM Digital at IBM
Lauren Lockwood: Chief Digital Officer at City of Boston
Mayur Gupta: SVP, Head of Digital at Healthgrades
Rich Napoli: CEO at ObjectFrontier Inc
10:15 - 10:45:

Mid-Morning Break. Thank you, Harvey Nash

• Meet & Greet: Brian Manning: Cofounder, President and CDO at Centric Digital and author of "REVIVE: How to Transform Traditional Businesses Into Digital Leaders"
• “Nobody’s Talking (But Everybody’s On The Phone)” Music Video - Jann Klose and Gary Lucas
10:45 - 11:15: Fireside Chat: Robertson Barrett interviews Larry Kramer
Topic: "What Skills CDOs Need to Become CEO and Board Directors"
Robertson Barrett: President, Hearst Newspapers Digital at Hearst
Larry Kramer: Director at Harvard Business School Publishing
11:15 - 12:00: Keynote: Brian Manning: Founder, President and CDO at Centric Digital
Topic: "Transforming Traditional Businesses into Digital Leaders"
• Special Guest: Phil Bienert: CMO & EVP, Digital Commerce at GoDaddy
12:00 - 13:30:

Lunch. Thank you, Harvey Nash

12:15 - 12:30: Musical performance by Jann Klose and Gary Lucas
12:30 - 13:00: Updates: CDO Community, CDO Academy, CDO Global Affiliates
Andrzej Sienko: CDO Club/Community/Academy
Alex Clyne: Co-founder of Jump Digital Ltd
Amit Kama: Founder at CDO Club Israel
Ali Malaz: Founder at CDO Club Turkey
13:00 - 13:30: TED-style talks featuring:
Magnus Gylje: Chief Digital Officer at Nobel Media AB
Topic: "The Nobel Prize – a Digital Journey"
Michael Li: Founder, The Data Incubator
13:30 - 14:15: Panel: How NonProfit and Municipal CDOs Can Make Digital Personal
Eric Hellweg (moderator): Managing Director of Product Management & Digital Strategy at Harvard Business Review / HBR.org
Catherine Devine: Chief Digital Officer at American Museum of Natural History
Dana Berchman: Chief Digital Officer at Town of Gilbert
David Link: Chief Digital Officer at Lincoln Center for the Performing Arts
Nancy Hallberg: Chief Marketing Officer at The Leukemia & Lymphoma Society
Susan Poulton: Chief Digital Officer at The Franklin Institute
14:15 - 14:45: Keynote: Ben Gray: Digital Experience at Applause
Topic: "Understanding User POV to Launch Great Digital Experiences"

Summary: Today, simply providing a good app, web or mobile web experience is often insufficient. In today’s digital economy, your users expect a great experience no matter where the engagement occurs – the first time and every time. Because in today’s apps economy, where your digital presence is the gateway to your brand and switching costs are lower than ever, users determine quality. One bad experience and it’s off to a competing brand or site (and maybe even bad-mouthing your brand on social and in the app store). The solution? Listen to your users. They are giving you signals that you need to launch the great digital experiences they will love. Ben Gray, Digital Experience Analyst for Applause will share real-world examples of how understanding user POV has helped brands of all size end internal arguments about quality, connect with customers and beat the competition.
14:45 - 15:30: Panel: Navigating the Changing Media Environment: How to Respond
Michael Krigsman (moderator): Founder of CXOTalk
Anurag Harsh: SVP at Ziff Davis
Daniel Colarusso: Executive Editor, Digital; Head of Global Programming at Reuters
Múirne Laffan: Chief Digital Officer at RTE
Sharon Feder: Chief Digital Officer at Rachael Ray/Watch Entertainment
Todd Unger: Chief Digital Officer at Daily Racing Form
15:30 - 16:00:

Mid-Afternoon Break. Thank you, Harvey Nash

Meet & Greet: Brian Manning: Cofounder, President and CDO at Centric Digital and author of "REVIVE: How to Transform Traditional Businesses Into Digital Leaders"
16:00 - 16:30: Keynote: Kevin Bandy: Chief Digital Officer at Cisco Systems
Topic: "The Cisco Digitization Journey: Creating and Delivering Value to Customers in a Digital World"

Summary: As every CDO knows, the cost, speed and volume of innovation in today’s hyper connected market are driving forces behind the imperative to digitize, demanding organizations to re-architect their business models in order to compete and thrive. The role of the successful CDO is not to automate existing workflows or layer tools on top of existing processes but instead to connect all the motions of business—from engineering, to servicing customers, and everything in between—in a synchronized and agile way to create a continuous cycle of innovation in the product portfolio and operating model.

Please join Kevin Bandy, Cisco’s Chief Digital Officer, who will share Cisco’s digitization journey, an initiative based on reimagining value for customers and, in-turn, reimagining work for Cisco. In addition to outlining Cisco’s digitization vision, strategy roadmap and successes to date, the session will include key insights from Bandy’s first year in office, strategy-impacting customer perspectives and best practices globally implemented to ensure alignment and transformation of key global business processes.

Digitization across all industries will be achieved only through the implementation and orchestration of the right technologies. Enabling customers to fill in digitization gaps through analytic insights will drive innovation and long term staying power across all industries.
16:30 - 17:15: Panel: Driving and Measuring Digital Transformation
Brian Dearth (moderator): Chief Strategy Officer at Centric Digital
Anne Myong: Chief Financial Officer at Walmart eCommerce
Jeff Dennes: Former SEVP - Business Development & Digital Transformation at BBVA Compass
Jeff Reid: EVP Digital Center of Excellence at Humana
Lauren Lockwood: Chief Digital Officer at City of Boston
17:15 - 17:45: FEATURED SPEAKER: CNBC Reporter Mary Thompson interviews GE CMO Linda Boff
Topic: "Unapologetically Digital: How GE Markets a Culture of Disruption"
18:00 - Close:

Networking Cocktail Reception. Thank you, CDO Club


CLICK HERE TO SEE THE AGENDA FROM 2014